Category Archives: Must Reads

Top 15 Home Staging Rules According to Studies

Home staging is preparing a home to show in its most attractive light to the broadest number of potential buyers to sell it more quickly and for top dollar.  Home staging focuses on creating a valuable marketing commodity so that it appeals to the general home buyer who is trying to visualize themselves in the…

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New Email and Electronic Marketing Rules for Canadian Realtors: TEN THINGS CANADIAN REALTORS® NEED TO KNOW

Businesses engage in electronic marketing especially email marketing because it works. And it works well. It delivers almost the same results as the direct marketing channels such as print catalogs & postcards, but in a more efficient way. In general, before spam kills electronic marketing as a marketing vehicle, the government has issued new rules…

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3 Reasons Why You Need Local Businesses in your Blog

1. Your Readers are Interested in Local Businesses Your readers visit and shop at local businesses.  By showcasing local stores, restaurants, cleaners or cafes, you connect with your audience.  People like to do business with people they like and connect to.  When you write about local companies you make that connection. 2. Local Businesses refer…

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Google Reader Keep Yourself Updated

I’m often asked how I keep up with all the changes and news about technology and the internet.  Well I’m going to give away a trade secret today – it’s called Google Reader.  Enjoy!!

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Example of a Realtor Succeeding at Social Media

Dale Chumbley runs the Facebook Fan Page – 365 things to do in Vancouver Washington. In a few short weeks he had 1000’s of fans! Here’s why.

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Is RockMelt the Perfect Realtor Web Browser?

Today we get a chance to review RockMelt the new Social Media Browser.  It’s Google Chrome re-imagined for Social Media. The key difference is what RockMelt calls Edges or the sides of the browser.  Each side(Edge) contains quick access to your feeds from Facebook, Websites, Twitter, Linked In or lots of other types of feeds.…

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What Matt Cutts says about Google SEO?

When Google talks about SEO, you need to sit up and listen to what they’re saying.  Why?  Well, because they make the rules. So when Matt Cutt’s took the time to review a Realtor’s website, and point out tips to make the site better, and perform better on Google I started to listen. Most of…

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Real Estate Web Site Conversion

Not getting any leads from your site? Maybe you’re getting a ton of leads but they don’t convert into buyers? We’ll cover those problems in this episode! So stayed tuned and grab a seat! You can find the rest of the series here: Building a Real Estate Web Presence Don’t forget your comment and questions.…

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Building a Web Presence Part 2 – Search Engines for Realtors

This is Part 2 in a series of videos covering all aspect of building a strong Realtor Web Presence. If you want to see the rest of this series, make sure you subscribe to the site on the left hand side. In this video we continue to discuss how to use search engines to drive…

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Building a Web Presence Part 1 – Search Engines for Realtors

This is Part 1 in a series of videos covering all aspect of building a strong Realtor Web Presence. If you want to see the rest of this series, make sure you subscribe to the site on the left hand side. In this video we discuss how to use search engines to drive traffic, what…

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