We know that the only thing that is constant is change. Sure enough, just a few days ago Google tweaked its algorithm again & made a huge change in how they rank content. The change created a buzz & got all experts comparing before and after results & talking about the site that were affected the most.
Google explained the following on the Official Google Blog:
Giving you fresher, more recent search results
11/03/2011 08:19:00 AM
Search results, like warm cookies right out of the oven or cool refreshing fruit on a hot summer’s day, are best when they’re fresh. Even if you don’t specify it in your search, you probably want search results that are relevant and recent.
If I search for [olympics], I probably want information about next summer’s upcoming Olympics, not the 1900 Summer Olympics (the only time my favorite sport, cricket, was played). Google Search uses a freshness algorithm, designed to give you the most up-to-date results, so even when I just type [olympics] without specifying 2012, I still find what I’m looking for.
Given the incredibly fast pace at which information moves in today’s world, the most recent information can be from the last week, day or even minute, and depending on the search terms, the algorithm needs to be able to figure out if a result from a week ago about a TV show is recent, or if a result from a week ago about breaking news is too old.
We completed our Caffeine web indexing system last year, which allows us to crawl and index the web for fresh content quickly on an enormous scale. Building upon the momentum from Caffeine, today we’re making a significant improvement to our ranking algorithm that impacts roughly 35 percent of searches and better determines when to give you more up-to-date relevant results for these varying degrees of freshness.
Now, it’s clear that Google understands that the most relevant search result is more often the one that’s relevant “now” – the one that’s bringing you new information. Search engine strategies are used  in order to effectively promote businesses online, especially for Real Estate. Now, we have to know  how is this change going to affect the Real Estate sites? Find out here.
