The most important change in the real estate industry have been brought about by the internet. The internet has become a fixture of our day to day lives. Gone are the times when a computer and internet connection were luxury items. Nowadays, in this technology driven world, more and more people are turning to the internet to look for a home listings, learn more information about the real estate process as well as the market conditions. Having this in mind, it’s now more important than ever to have a solid internet marketing plan as a part of your overall marketing. You are more likely to get results with marketing your business using the internet as opposed to traditional advertising and media.
Real estate internet marketing makes perfect sense to the savvy real estate agent. A website promotes not only the properties that are currently on your listing, but also the other services that you render. If you run a real estate business, you are well aware of the importance of marketing. If your potential clients don’t find you, they are likely to find your competitor, giving them the maximum advantage. 90% of potential home buyers use the internet as their No. 1 source for searching real estate assistance, 77% of potential buyers viewed their potential home online, 36% of home buyers found their first home on the internet, 25% of sellers used the internet to list their home as a FSBO. Seeing all of these facts, why would you not want to use the internet to market your business?
Another important tool is online email marketing. There are websites that you can use to start this form of marketing. Mailchimp and ConstantContact are the ones that are used by many. These sites have a a lot templates that you can customize and personalize. You can also sent out emails and eNewsletters each month to potential clients and customers. Real estate agents can select templates, upload logos and feature and add photos of listings, write-ups for each listings, advertise open houses and appreciation events for clients or basically just any updates regarding your business.These marketing means capture leads and you’ll automatically be notified via e-mail that there is a potential client so you can touch base the soonest time possible. These sites provide additional reports like how many emails were opened and how many potential clients unsubscribed. These sites are available for you to use for free or for an affordable monthly fee. This form of marketing gives you a significant amount of exposure to your client database.
Every good real estate agent now must realize the importance of real estate internet marketing. Effective real estate marketing does not have to be expensive nor complicated. Plain, simple, direct and to the point makes lasting impressions that result in increased business and more income.
