Just about every real estate agent out there could benefit from sending a regular monthly email newsletter. I would strongly suggest to all real estate agents today, to send out a monthly email newsletter to their clients together with social media marketing medium like Twitter and Facebook. Sending a newsletter has been made simpler than ever and there really are no excuses for not having one sent out at least once a month.
The great thing with technology today is you don’t need to get a web designer just have a presentable looking email marketing template. One email platform that I like is MailChimp. I have been using MailChimp and I’m impressed. User experience is painless and fun. Large, clear buttons and text make it easy to set up a campaign even if you’re not very tech savvy. They have a lot of pre-designed templates that you can choose from and customize so you can create your own look and feel to match your email newsletter to your website’s theme.
Again, getting started is really easy, they have a guide that will walk you  step by step and assist you to setup your contacts, templates and campaigns. They also include tips for writing subject lines attached to the FAQ section plus they have a fantastic customer support. The site also gives you the standard reports necessary to measure the success of every campaign. You can track click-through, sent emails, bounced, opened and more. For advanced users, you can integrate it with Google Analytics.
Overall, I find MailChimp great. It’s free, fun and easy to use service that gives you what you exactly need to promote services via email. Give it a try now!
