Twitter

5 Days to Twitter Mastery – Day One

March 29, 2011 By Tom Lyons 4 Comments

Introduction

Over the course of the next 5 days, you are going to learn how to tap into one of the largest sources of traffic online today, Twitter. Twitter is among the fastest growing social networks and is also one of the most widely used websites on the entire Internet. The potential for marketers to find hot prospects for ANY market has never been so readily available! With Twitter, any person can tap into a global conversation, in real time and directly engage with any person who is talking about a topic that they are interested in. Having said all of that, I don’t really need to spend any more time selling you on the concept of Twitter. You bought this product so you are already sold. Let’s dive right into what you will be learning.

The following graphic is a summary of your next 5 days of education:

Day 1 – Account Setup

Learning how to create a Twitter account with a proper profile
Creating a customized Twitter background for a more personal touch
Sending your first set of introductory Tweets
Evaluating and choosing Twitter clients that meet your needs.

* Day 1 is a one time set of exercises. Once you have completed Day 1, you will not have to repeat any of these steps in order to use Twitter effectively. You will, however, want to revisit Day 1 every once in a while to make sure your profile remains up to date.

Note About The Next 4 Days

While Day 1 was a stand alone lesson, Days 2 through 5 can be seen more as an accumulation of knowledge and expertise. Each day will build on the previous day and these 4 lessons should be repeated over and over again as you develop your Twitter skill set.

So Let’s get Started!!

Remember it takes a bit of time for the Videos to load please be patient.

Day 1 Video 1 - Learning how to create a Twitter account with a proper profile

Day 1 Video 2 - Creating a customized Twitter background for a more personal touch

Day 1 Video 3 - Sending your first set of introductory Tweets

Day 1 Video 4 – Evaluating and choosing Twitter clients that meet your needs

Filed Under: Twitter

50% of Twitter Users Use English.

February 24, 2010 By Tom Lyons Leave a Comment

Well another way of saying that is 50% of tweets are not in english.

I was reading Techcrunch and few stats popped out.

1. Twitter now processes 50,000,000, yes 50 MILLION tweets per day.

2. 50% are not in english, more or less.

So if we do some quick math, let me see here, carry the four, yep, that’s 25 million english tweets per day or:

9,125,000,000 (9 Billions Tweets a Year and Growing!!!)

Honestly, do we really have that much to talk about? I love twitter , I use it, I get my news from it, I tweet my news and news which is important to me from it. This post will go out to the tweet universe for people to read.

What’s my point?

Once again I will state loudly, SOCIAL MEDIA IS HERE, IT IS NOT GOING AWAY, LEARN TO USE IT AND INTEGRATE IT IN YOUR BUSINESS.

Nuff, said!

Filed Under: Tom's Ramblings, Twitter

Oh Twitter, hast thou wronged me?

December 14, 2009 By Tom Lyons 2 Comments

Oh the drama!

With social media being the rage today, and a full gaggle of people preaching about how they can help you, you have to ask yourself what do I do?

Well what a great question, and I’m not going to answer it for you. I will give you some thoughts on twitter which you may find interesting.

So the story starts with:

An interesting thing happened to me on my way to the net today! I was doing some reading on the ole Twitter, and ran across a message about Fauxlowers? What is a Fauxlower? Well let me tell you.

It’s a fake follower, someone who follows you just to have you follow back, they have no interest in what you say. Doesn’t that just get your goose! Yeah ok, anyway.

So a number was tossed around something like 62.5% of all twitter followers are Fauxlowers. Which lead into a huge discussion about engagement. Now when I mean huge discussion, it was really me talking to myself, because I work at home with my cat, who really does not care about engagement.

Anyway, if a large percentage of your followers are only following you so you follow them and no one really cares about what you are saying, then have you accomplished anything or are you actually speaking to yourself and your cat. The answer is, sort of and not really.

Take a look at this really technical graph.

What you are seeing here is a representation of engagement. The only thing that matters in any marketing effort, especially from social media.

As the number of followers increase the percentage of people who respond decreases. So if you have 10 followers maybe 1 person responds, 10%, but if you have 1000 followers then maybe 10 respond, only 1%.

So are you better to have a smaller group with a higher level of engagement, Fauxlowers.com says probably, but I say NO. You still want as many followers as you can get. I’m going to clarify that, you want as many targeted followers as you can get. If you’re a Realtor in Miami, you want as many people looking for and living in Miami, as an example.

For two reasons:

1. More followers means more Social Proof that you are worth following and have something interesting to say.

2. More followers still means more engagment. 1% of 1000 is more than 10% of 10.

However, you still need to make an effort to interact, and as your followers grow it becomes a lot more difficult to be personal. Which is where Twitter Lists comes into play.

What’s the moral here, probably don’t talk to your cat as much. But if you want more great info about this subject go to Fauxlowers.com and subscribe to the newsletter, they have some great back issues and some good info on what happening in social media.

Filed Under: Articles, Social Networks, Twitter

Facebook and Social Media for Realtors

October 30, 2009 By Tom Lyons Leave a Comment

We have two videos for you today. Well it started out as one video and quickly turned into two.

We’re continuing the series on Building an Web Presence. This episode focusing on Social Media, Facebook, Twitter etc. So grab a snack, maybe a fresh cup of coffee and let’s do some learn’in!

Part 1

Part 2

You can find the other videos for this series at – Building a Real Estate Web Presence.

Filed Under: Building a Web Presence Series, Facebook, Twitter, Video Tutorials

Another Twitter Tip for Realtors

July 31, 2009 By Tom Lyons Leave a Comment

We talked last time about using Tweet Deck to search for local Twits(Twitter users) and to start follow them.

Well here’s another good reason to perform that local search. Tweet-Ups! not sure what a tweet-up is? Watch the video!

Starting to get the point of this little social app. It’s not all about finding out what someone had for lunch after all!

Filed Under: Twitter, Video Tutorials

Build Your Twitter Network and Win!

December 22, 2008 By Tom Lyons Leave a Comment

It’s time for another book give away!

This is for all the Realtors out there that want to take thier business to a whole new level.

Rules are the same as last time.

1. Add comment below with your Twitter ID

2. Make sure to tell people why they should follow you.

That’s it!

Goodluck and here’s to next year being a huge success!

Filed Under: Twitter

My Favourite People (Peeps) to Follow on Twitter

December 18, 2008 By Tom Lyons 2 Comments

I know a lot of people out there don’t get twitter yet. They thinks it’s all about people telling other people they went o walk their dog.

But we know better, in fact twitter passes us information, news and friendship from across the world keeping people in touch at all times. I’ll admit I was skeptic and it took me much longer than I care to admit to finally get on board. But I’m a convert, evangelical in nature even.

But my conversion can be attributed to those who make the effort to provide real value out to the twitterverse. That’s what this post is all about, paying homage to those I respect and follow.

1. From http://www.hubspot.com.
@mvolpe and @Karenrubin – Because of Hubspot.tv and the fact that these two use twitter to answer question during the show. They also showed me the benefit of binding Social Media, SEO and Web marketing together for best benefits.

Also, special shout out to @ellieeille for her excellent linking and great sense of humour.

2. From http://jimsmarketingblog.com @Jimconnolly for his constant support to the community. His blog is fantastic! A good example is this post here. He answer direct messages and replies with thought, and tells the truth about what he thinks when you ask his opinion.

3. @joelrunner he was one of the first to actual follow and retweet one of my post. I don’t think people realize how excited a person gets when they see something they spent time and energy on get reposted. I’m know that many of my leads came from his first retweet. Not sure how I’ll repay the favour, since he never wants anything in return. You can find his blog at: http://activerain.com/blogs/joelrunner

4. @BeeRealty if you choose to follow anyone follow this Lady, she’s amazingly funny, tweets about all sorts of things, and must cause me to follow have a dozen new people each day just to find how she even got on a subject. I’m pretty sure she’s the reason Twitter exist. Her website is: http://BeeRealty.com

There’s more, and I’ll add them in another post down the road. But I promise you if you start to follow these people you’ll get what Twitter is about, and you’ll see why I’m convert now.

What or who caused you to be a twitter addict?

Filed Under: Twitter

5 Days to Twitter Mastery – Day One

Introduction

Day 1 – Account Setup

So Let’s get Started!!

Remember it takes a bit of time for the Videos to load please be patient.

Day 1 Video 1 - Learning how to create a Twitter account with a proper profile

Day 1 Video 3 - Sending your first set of introductory Tweets

50% of Twitter Users Use English.

9,125,000,000 (9 Billions Tweets a Year and Growing!!!)

Facebook and Social Media for Realtors

Another Twitter Tip for Realtors

Build Your Twitter Network and Win!

My Favourite People (Peeps) to Follow on Twitter

What We’re Talking About

Tweet Tweet Twitter

Introduction

Day 1 – Account Setup

So Let’s get Started!!

Remember it takes a bit of time for the Videos to load please be patient.

Day 1 Video 1 - Learning how to create a Twitter account with a proper profile

Day 1 Video 3 - Sending your first set of introductory Tweets

9,125,000,000 (9 Billions Tweets a Year and Growing!!!)

What We’re Talking About

What People Are Reading

Tweet Tweet Twitter