1. Immigration
2. Longevity
3. Echo Boomers

He feels the Echo Boomers are the biggest trend, especially given the fact they are just entering the market now.

As the day has gone on he’s going over the fundamentals to a strong business.

Sales Marketing
Customer Service
Financial Management

Sales and Marketing boils down to ensuring you talk to your database, talk to prospect and talk to your sphere of influence.

Customer service is all about going above and beyond.

Financial management:

3 months cash for your business.
3  months cash for personal expense.
A full blown retirement plan.
Savings being set aside to buy real estate.

Providing good customer service is not enough.    Many realtors have gone broke providing good customer service. You need a plan to get referred, to develop leads and run your business.

Sales and marketing is your business, customer service is your job.

Quantity of leads gives you quality of leads.

So far it’s the short version of the full two seminar. Good stuff worth hearing again.

Your business is your database. a database is a list of your relationships. Hmmm sound like a social network.  But he’s not that big on the whole Facebook thing.  Strange given he points out that 97% of Echo Boomers use Social Media.

I love how it all integrates into my Blackberry. But enough of the lovefest, we’re here for some serious learning!

This is all in the video below but here’s a quick run down for you.

Ever wondered how to save pre-made emails that you can quickly insert and sent to, ahh, say, a new internet lead? Use Gmail Canned Responses. How you say?

1. Log in to your Gmail Account
2. Go to Settings
3. Go to Labs
4. Go to Canned Responses and enable.
5. Go to Compose email and create the email you would like saved as a Canned Response.
6. Go to Canned Response and click New Canned Response
7. Give it name
8. To use the Response go to Compose Email
9. Click Canned Response
10. Choose your Canned Response

And there you have it, personally I’d watch the video, I here to narrator is incredibly interesting to listen too!

One of the most common questions I get from Realtors is about advertising. The market has been changing over the last decade. Print media is slowing dieing, we see that in the response we get from ads. The National Association of Realtors also pumps out it’s annual Buyer/Seller Profile, and each year print is shown as less effective with this year showing only 1% of buyers finding the home they purchased from print media. While the Internet is up to 32%.

But what does that leave the Realtor. MLS? Agent Websites? If you don’t have good Search Engine placement, traffic is low, leads are non existent. You can purchase Pay per click traffic, which when done correctly is a gold mine.

But still there must be more? Well I’m here to tell you there is!

We’re going to start with Kijiji.com or Kijiji.ca depending on what country you’re in. The video below shows my results for one weekend with one listing.

Enjoy!

Do you have any tips or sites you use? Add them to the comments below and we’ll enter to win “Get More Referrals Now!” by Bill Cates, America’s #1 Referral Coach.