Author Archives: Tom Lyons

Former ForSalebyOwner.com CEO Sells Home the Traditional Way

Even the founder & former CEO of ForSalebyOwner.com, Colby Sambrotto gave up on his own listing & hired a real estate broker after six months of having his 2,000 square foot New York condominium listed through online classified ads and FSBO sites. He hired New York broker Jesse Buckler who immediately suggested a price change…

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Facebook and Google still tops for web hits

The latest web statistics from Hitwise (www.hitwise.com) are out. Here are the highlights of the most popular websites in Canada for the week ending Aug. 6. A few things are obvious from the latest results. Facebook, YouTube and Google dominate in their categories. Canadians love our banks’ online banking websites, too! Meanwhile, MLS continues to dominate activity…

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Top 15 Home Staging Rules According to Studies

Home staging is preparing a home to show in its most attractive light to the broadest number of potential buyers to sell it more quickly and for top dollar.  Home staging focuses on creating a valuable marketing commodity so that it appeals to the general home buyer who is trying to visualize themselves in the…

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See How The Oldest Real Estate Brokerage in The U.S. Brought the Old Basics to New

NP Dodge is the oldest real estate company in the United States. For some reasons, the company has been regarded as old and conservative. But the old saying “It’s Hard to Teach Old Dogs New Tricks” does not apply to them. I have stumbled upon this video of the company on YouTube and I find…

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5 Facebook Pages That Everyone Must “Like”

Your business can’t afford to not have a facebook presence. The social networking site has more than 750 million active users despite the headlines about security issues and the virus that began to spread claiming to have photos of him shortly after the news broke about Osama Bin Laden being killed.Good thing Facebook Security Page…

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Percentage of Social Media’s Influence on Purchase Decisions Rising Fast

In so many ways, social media and online shopping have grown up together. Everything has been said and done about taking advantage of social media to market & grow every business. Social media provides excellent outlets for people to share with their friends and family shopping experiences which have pleased them, and online shopping platforms are,…

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Google Analytics Now Tracks Social Engagement

There are lots of ways for businesses to keep track of their social media activities and performances. Today, there are hardly any business which doesn’t have a Twitter, LinkedIn or a Facebook fan page. If you just invest enough time on these platforms, they can be efficiently and effectively used  for businesses. Google is getting…

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Grow Your Twitter Network w/ Monitter

Monitoring keywords on Twitter can give you really good results. With real-time search becoming an important aspect of many popular social networks, sharing sites, etc., consumers expect a quick, honest & helpful response, which is where you’ll come in. There are a lot of great tracking tools available but one that I’ve been checking out…

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Easy Email Newsletters Using MailChimp

Just about every real estate agent out there could benefit from sending a regular monthly email newsletter. I would strongly suggest to all real estate agents today, to send out a monthly email newsletter to their clients together with social media marketing medium like Twitter and Facebook. Sending a newsletter has been made simpler than…

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Using Posterous.com

There are tons of services out there that will auto post to your blog, facebook, twitter and LlinkedIn for you or make it easier to update all of them at once. One of the more popular services is Posterous, which basis the updates on email.  You simple write an email to your posterous account and…

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