Are you using the right terms to describe your listings?
Everyday I get questions about how to get more search traffic. Some about main keywords such as “Las Vegas real estate” or “Belleville homes for sale”, but main keywords are just the start.
Did you know that Roost.com, which is a home search engine, recently posted the top ten terms home buyers use when searching for a property. More importantly they posted the add-on terms people use to refine the search.
So everyone knows that when creating a new listing title you should be using keywords related to the home. Such as the address, or type of home right?
But understanding the terms searchers actually use to refine the homes they want to see is priceless. Here’s an example:
Ok title: 85 Progress Ave, Belleville, Condo
That title will allow searche engines to index the address and that it’s a condo in Belleville
Better Title: 85 Progress Ave, Spacious Belleville Condo with Pool
The difference is slight, but by adding pool and spacious we grab a couple extra keywords to help the home show up when someone is looking for a home with pools or a roomy condo.
Here’s the list of Keywords from Roost.com, ask yourself if you use these words in your titles and descriptions. Both on the web and in other forms of advertising.
1. Pool
2. Garage
3. Hardwood
4. Waterfront
5. View
6. Basement
7. Tile
8. Deck
9. Condo
10. Shop
Happy Posting!