Google Changes Adwords Quality Score

Techcrunch posted an article today (you can see it here) talking about the new changes to the Google Adwords quality score.

In the past, your postion using Google Adwords was based on the price you paid and how many people clicked on your ad.

Over time the score started to include the context of the title to the page it linked to, context of the words within the ad itself, etc.

The latest change includes how the clickthrough rate affect the position of the ad.  The issue was based on the fact that a higher placed ad naturally gets a higher clickthrough rates, giving it a higher quality score.  A self feeding cycle, higher clickthrough, higher ranking, higher clickthrough.

Google is going to take the higher clickthrough from position out of the equation, I’m sure with some very techinical and complicated math the Google PhD’s can come up with.

Gogole will also be putting more ads at the top of each page, this really is nothing new, we’ve seen this increase over the years anyway.  However, the blend of natural to paid searches in the average consumers eye will be less distinct with the ads at the top.  Possibly making adwords a better option for adversting than it was before.

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