Can you answer these questions?

I’m always amazed at how many real estate agents don’t have websites.  Everyday more and more buyers go online to look for their new home.  The numbers change with each new report but the percentage of home shopper’s using the internet is pushing 80%.But the next thing that amazes is how many agent have never looked at the statistics from their site.  Can you answer a few questions?

1.    What’s my most popular page other than the home page.

2.    How many unique people visit my site each month.

3.    How many of those people come from my area.

4.    What percentage of visitors to my site do I capture for contact later.
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These are vital pieces of information you need to be able to understand.

For most agents, their listings are the most visited spot on the site, yet they make very little effort to make them the focus of lead capturing.  Most display a link to go to listings, and most have no form of web capture associated with them.

Understanding how many unique people visit your site and then how many you capture contact information from allows you to improve conversion over time.  I had an agent who had over 30000 unique visitors in a year and only collected contact information on 11 people.  We made one small change to the front page of her site and now she collects 100’s and closes over 20 deals a year.  That’s with one change, if she wanted to improve that she certainly could.  Understanding what your visitors want, and then asking them to trade contact information to get it will allow you to explode your internet lead generation.

Here’s some quick advice, offer a listings related web capture form on your home page.  Free reports, Free online CMA’s, etc will not pull in half the amount of leads a simply online form offering listing information can generate for you.

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