Marketing Real Estate - Making You Findable
Marketing-Real-Estate.com
Looking for strategy this year to make 2009 your best year yet.
Well for your website it’s starts with a game plan and we thought you could use this little diagram to get you started.
Is there something we missed? Add your comment below we loved to hear from you! Click the thumbnail for the full size image.
It’s time for another book give away!
This is for all the Realtors out there that want to take thier business to a whole new level.
Rules are the same as last time.
1. Add comment below with your Twitter ID
2. Make sure to tell people why they should follow you.
That’s it!
Goodluck and here’s to next year being a huge success!
I know a lot of people out there don’t get twitter yet. They thinks it’s all about people telling other people they went o walk their dog.
But we know better, in fact twitter passes us information, news and friendship from across the world keeping people in touch at all times. I’ll admit I was skeptic and it took me much longer than I care to admit to finally get on board. But I’m a convert, evangelical in nature even.
But my conversion can be attributed to those who make the effort to provide real value out to the twitterverse. That’s what this post is all about, paying homage to those I respect and follow.
1. From http://www.hubspot.com.
@mvolpe and @Karenrubin – Because of Hubspot.tv and the fact that these two use twitter to answer question during the show. They also showed me the benefit of binding Social Media, SEO and Web marketing together for best benefits.
Also, special shout out to @ellieeille for her excellent linking and great sense of humour.
2. From http://jimsmarketingblog.com @Jimconnolly for his constant support to the community. His blog is fantastic! A good example is this post here. He answer direct messages and replies with thought, and tells the truth about what he thinks when you ask his opinion.
3. @joelrunner he was one of the first to actual follow and retweet one of my post. I don’t think people realize how excited a person gets when they see something they spent time and energy on get reposted. I’m know that many of my leads came from his first retweet. Not sure how I’ll repay the favour, since he never wants anything in return. You can find his blog at: http://activerain.com/blogs/joelrunner
4. @BeeRealty if you choose to follow anyone follow this Lady, she’s amazingly funny, tweets about all sorts of things, and must cause me to follow have a dozen new people each day just to find how she even got on a subject. I’m pretty sure she’s the reason Twitter exist. Her website is: http://BeeRealty.com
There’s more, and I’ll add them in another post down the road. But I promise you if you start to follow these people you’ll get what Twitter is about, and you’ll see why I’m convert now.
What or who caused you to be a twitter addict?
I figured a good bribe was in order so here it is.
I’m giving away a brand new copy of “The Emyth Revisited” by Michael E. Gerber.
Anyone one who wants to grow their business yet free up your own time to enjoy your life needs this book.
That leaves only one question, how do you win. Well you made it here so that’s a good start.
The next part is just as easy, submit a comment below, be sure to include your twitter name.
If you’re feeling really generous, retweet the contest out to the Twitterverse, be sure to include @tlyons in the tweet so I see it and I’ll give you 5 extra chances to win.
Be sure to follow me on twitter, that’s how I will announce the twinner(tweet winner), on Friday, December 18, 08.
Make sure to include your twitter address in your comment below and in 140 characters or less, tell other what you do and why they should follow you.
Goodluck and let’s have some fun Tweeple!
UPDATE: Congratulations to Dave Blockhus, @losaltoshomes
Winner of “The Emyth Revisited”
We’ve all seen the IPhone ads. You know the one, it plays cool music in the background while Apple tells us that it will change everything.
Well they’re right. The IPhone, Blackberry, Google G1, and every other smart phone is changing everything. Because if you’re under 40 you’ve probably used your phone to find a local business. If you’re under 30 you probably used the GPS in your phone to drive to a location.
Are you starting to understand? I DID NOT USE A PHONE BOOK!! I used my phone, it’s with me all the time. It gives me a map of where to drive, sometimes the hours of operation. It can give me more than one option and perhaps some reviews.
Sure the phone book is good if the power goes out, or your phone is dead, or you’re lost in the desert with no cell reception, a phone book and a payphone. But beyond that it really serves no purpose. Do people still use it? Yes, of course they do but let’s face it, the phone is replacing the phonebook.
So what’s the hold up, well, many contractor still don’t have websites. They don’t know how to get on Google Local and Maps. These small companies are not Geeks like I am, and although they hardly use the Yellow Pages either, it’s the only way to find them.
Come on people, lets do two things.
1. Let’s make sure we get ourselves listed in Google Local.
It’s easy. Click Here to Sign up for Google Local
Just follow the instructions and you’ll be listed in no time.
2. Everyone one of us has a friend who’s contractor, plumber, accountant, dentist, you get my point. Get them listed, it will take you five minutes to make it happen. You’ll help their business, that’s what friends do. Friends don’t let friends waste resources and money.
No let’s get out there and help the little guy!
I want to hear your thoughts, add your comment below!
I had an interesting experience today.
My goal is to help others, specifically help Realtors get more from their web presence. That’s where my sweet spot is, it’s where I feel I can help the most. I answer a lot of questions, give a lot of free advice, and in the process build relationships and build my business. I love this approach because at the end of the day, if someone does business with me or not, there is no rejection only the feeling that I provided value.
Well today I saw an opportunity for an organzation, they were not really in my sweet spot, but they were close. I knew that with a little bit of coaching and a plan they would have the perfect material and message for social media. They had truly valuable information that could help hundreds to thousands of Realtors do better this year.
So my first thought was to reach out and try to help. I explained how and what soemthing a simply as twitter might do for them, and how they could use it to help more people be more successful this year. A true win/win in my mind.
I sent off the email not expecting a new client but perhaps a curious dialogue would begin.
Here was the response, I’m going to give it to you word for word. Hold on to your hat.
“Thanks”
Yep, that’s it. The response did not even make sense given the email I had written.
Maybe I’m sensitive today, maybe they just did not understand what I was trying to communicate to them. But my gut feel here is that these guys just don’t get it, they don’t realize the conversation that is going on. And maybe, just maybe, I was barking up the wrong tree.
Ofcourse, maybe they just don’t see the opportunity, maybe I failed them.
What’s your opinion, do I owe to this company to convince them they are missing the boat? should I care enough about them because I believe in the product and mission of the company? Should I simply accept the apathy and move on?
That’s the new world folks, I don’t work for this company yet here I am debating whether it’s my role to make them market themselves better. I’m not alone out there, people are doing it with bands they love, products they adore and companies can assist these evangalist or risk alienating them.
I’d love to hear your thoughts below, add your two cents.