Most small businesses usually focus on researching, understanding and managing elements related to their businesses. That’s good business sense. However, only few have the resources necessary to keep current with changes & have the time to monitor the daily changes that impact social media marketing.
Fortunately, small businesses don’t need to be experts to be able to promote their businesses through social media sites and connect with people quickly & spread the brand faster than ever before.
Here are 10 smart social media marketing tips:
1. Have A Social Media Marketing Plan
Businesses can take advantage of a lot of sites & applications that are available for free but you need to spend ample time to plan to make your social media marketing work. Set the goals you want to attain from social media & the actions you plan to take to achieve them. Determine the amount of time & resources you need to allot for every process to keep you on track. Make sure to write it down so you can keep track of your progress & focus on getting the results you want.
2. Do Things In the Right Place at the Right Time
After setting a plan, oftentimes small business owners tend to do everything all at once in all places. Being in all social networking sites is not essentially beneficial for every business. Do some research to determine which platforms work best for you line of business. Do a research which sites are your competitors and customers on. Start with the platform that you are familiar with and that you already have established network on.
3. Keep Track of Your Achievement & Return on Investment
Being a small business, you’re always pressed for time & you only have limited resources, so it’s very important for you to keep track of every aspect of your business to be sure you’re doing progress & that it’s worth your time and efforts. A social media program is no exception. Make use of some type of analytics that most social media applications have (google analytics, number of views on a video or blog), to keep track of your progress, for you to determine which ones are working and which ones aren’t. The success of your social media marketing will always be based on the feedbacks you receive, so keep track.
4. Do Not Underutilize Social Platforms for Branding
Every social media platform enables you to insert your brand messages and images in multiple fields. Many small business owners fail to take advantage of these and leave multiple fields on their profiles blank. Your company information, logo, contact number and any other links to your website should be available so potential customers would have an idea what you do and would know how and where to contact you. Make sure your company profile is complete and nicely done, it reflects
5. Engage & Listen to Others
Great salespeople are great listeners. The most critical communication skill for anyone in the business world – managers, innovators, salespeople, and customer service specialists – is effective listening. People don’t buy what you wish to sell. They buy what they need. Selling is not happening when you are talking. Selling is happening when your prospect is talking, and you are listening actively and passionately, listening to your prospect’s emotions to find the right fit.Engagement in social media gives you the opportunity to build authority in your field which leads to – sales
6. Address Negative Comments or Feedback
There will be times when you’re going to get negative posts or comments from customers or clients on your profile. The initial reaction is to delete the comment, which is not the right thing to do. Social media is based upon transparency and authenticity. The best thing to do, instead of deleting the post, is to address the concern and give solutions if needed. Dealing with it will earn your brand loyalty than you had before.
7. Be Consistent on Each Network Your On
You may not know it, but a lot of your company information is a matter of public record. Regardless if you want to be involved socially or not, your company might already be in Google Place and Yelp may have already list information about your company whether you’ve created a profile or not. Use this as an opportunity to expand your web presence. All of these services give you the option to control what’s shown about your company and how it’s shown. Claim all of the profiles that mention your company and update the information. Be consistent on each network so the same information is listed.
8. Don’t Skimp on Time
Having an online presence requires time & maintenance, so to speak. To fully get the results of expanding your network online, you need to consistently interact online, even if it’s just about 10-15 minutes a day. If you don’t have the time, might as well not start it.
9. Be Passionate
Passion drives you to give it your best and strive for perfection. Social media marketing cannot be successful without passion, as it requires a drive to be able to push through difficulties and setbacks inherent with managing interactions from people. If you have the resources, consider having one of your employees run the program. Social media can make a big impact on your business, but (like anything) you need to have a certain level of interest and passion to make it successful.
10. Know if Social Media Is Right For Your Business or Not
Just because lots of businesses are using social media, doesn’t mean you have to. For many small businesses, social media isn’t the right outlet. Know and assess your business, so you won’t be wasting a lot of time if you think social media is not really for your business.
Social media marketing, when done properly, contributes a lot to the development of your company’s online social presence which leads to improved search engine positioning and increases website traffic. It builds credibility and give people an opportunity to get to know and trust your business. So make sure to take control to get amazing results. Social networking is not just a fad, it’s a revolution.