Download the Presentation Notes:  View the Notes Here

https://docs.google.com/presentation/d/1f9vYZuHrJK4lGrzq7Gjo2T8wRr_0LvFrcAQ9bZfOQPk/pub?start=false&loop=false&delayms=10000

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Get Free Real Estate Leads???

We starting a new service, one that takes the stress away from you.

It’s a DONE FOR YOU lead generation program. We generate the leads for you.

To launch it we’re offering free leads for a month.

As always we’ll only work with one person in an area. So first come first serve.

Just give a quick email to Tom at: tlyons@lyonsinternational.com
We’ll set up a call to talk get you pimped out. :)

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twitterscared

One of the biggest struggles my clients often have is starting a twitter account and gaining followers.

It’s the ole chicken before the egg problem. No followers, no reach and as a result no new followers. So how do you break this vicious cycle of pain and misery.

Start a twitter group.

Find 5 or 6 like minded twitterers, they don’t have to be in the exact business you are in but you want to align yourself with businesses that compliment you. An example would be a real estate agent, lawyer, home inspector and mortgage broker. Each of you can cross promote your tweets, blog post and other content.

Working together you immediately have more reach, more content and as a result more followers.

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group_torches_pitchforks_400_wht_9451Anyone ever told you that putting your listings on Facebook will cause you to lose fans?

Today we’re going to completely debunk that myth!

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Curating Local Content for Local Facebook Pages

content-curationHow do you find good local content for your Facebook or Blog without wasting a ton of time?

That’s what we cover in today’s video post.

Hey do me a favour, if you find this video helpful, make sure you share.  If you have friend you know is struggling to make the most of social media, pass this post on or share it with them.

Enjoy today’s post!

 

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WTF, IFFFF.com and The Time Traveler Technique

The main goal of the Time Traveler Technique is to save you time.  Get something done now, that pays off in the future.  With that in mind, today’s video will blow you away.

I’m going to show how to use a free service called IFTTT.com.  It stands for “If This Then That” and it will automatically post highly targeted information for your Faceboook and Twitter accounts.  Saving you hours of time and still get love from your fans.

As always, if you found this post useful, sign up for more tips at the top of this post. We’ll make sure you get the best stuff.

Do you have friend struggling with promoting their business online? pass this tip a long to them, they’ll love it.

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video_cameraperson_400_wht_5858

I made a Facebook post a couple of days(February 13th) ago showing a video tutorial from James Wedmore, he demonstrated how to add external link annotations to your Youtube video.  I’ve put that video at the bottom of this post.  Take a look at it once you watch how to implement this technique to generate more business.

I promised you I would show you how to use Facebook, Your Website and External Link Annotations to drive more traffic and leads to you every day.

So here it is in awesome video format. I’m still working in the Kitchen with the new Puppy. So you’ll hear the puppy and the cat as I demonstrate this technique for you.

Don’t forget your comments I would love to hear from you as always!! And if you know a colleague who is struggling with generating web leads and would find this information useful, then pass it along. They’ll love you for it, it’s your chance to be a hero, and opportunities like this comes along once or twice in a lifetime, so this is your big moment, be a hero and pass this info a along.

 
Here’s Jame’s Annotation tutorial.

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ShareGoogle and the National Association of Realtors just released a combined study showing the influence that Mobile, Video and Search are having on the buyer/seller process. I’ve included the entire presentation below my summary.

There were 6 key take aways that I grasped while reviewing the presentation, I’ll out line them for you in the video and the notes below.

1. Page 8 of the report mentions that 89% of home shoppers use Mobile search at the onset of the home searching process.

I would have like to have more information on this stat. I don’t see that type of result on any clients sites. But the important note is really Mobile search is in growth. It can’t be ignored and you need to make sure your site is usable on mobile devices.

2. Page 10 highlights 77% of mobile research is occurring at home. People are using tablets and smart phones while sitting in the living room, watching TV or talking to their spouse. Again, make sure your site is mobile friendly for both tablets and smart phones.

3. I’ve been telling clients about this for a while. Take a look at page 12. 86% of home shoppers look for community videos. Only 24% watch instructional videos. So get out of the office and film the area, talk about attractions, restaurants, parks and communities. You bring CONTEXT to the listing data. Only you know if an area is good or bad, prices are high or low. Use that in your videos.

4. Page 16, looks at life cycle of a buyer. 3 months from start of search to purchase of home. 3 weeks and they decide on a Real Estate Agent to use. You have a short windows to be that agent. Have a good consistent follow-up schedule to ensure you are the agent of choice.

5. Page 18, Millennials are here, and they are buying. They are now the largest segment searching for homes. If you are uncomfortable with technology, well, 1995 called and they want your attitude back. You can no longer afford to pretend to not understand your phone, website or social media.

6. Page 20, Traditional Media is non existent for home searches. Don’t waste your money there. Take the $6000 you spend on Newspapers or Magazines and move it online. This is not new, this data has been hammering it’s way in to the heads of agents for the last 5 years.

That’s it folks, post your questions, or send this to a friend who desperately needs to read it.

Study Digital House Hunt 2013 01 by

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Why SEO Sucks and why Adwords can save your business?

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I’m often asked whether Google Adwords is worth the cost for a small local business or Realtor.  Should you spend time and money on organic results or pay for Adwords?

It’s a great question and almost always the answer is yes, but “Adwords needs to be done right”.

Google Adwords can suck a lot of money from you and never return any revenue if you don’t follow a few simple rules.

1. Start with a small budget and test your funnel.

If you’re asking what a funnel is, then you might want to rethink your online marketing plan.

Make sure that when visitors come to your site you have a way to make a sale or capture contact information. Getting them to like you on Facebook, follow you in Twitter, or give you an email address is vital or you risk never talking to the web visitor ever again.

That’s why it’s call a “Call to Action” some type of Action must occur.

Driving traffic to your site with out a plan of what you want to happen once they get there is a quick way to lose money, so make sure you have a lead capture plan in place.

Once you have that plan in place you can use Adwords with a small budget to test the funnel, drive small amounts of traffic to see how well it converts and make changes before committing larger funds to a failing funnel.

2. Use Adwords to test for keywords and phrases before looking at SEO or Natural Search Placement.

I often see small businesses committing thousands of dollars with a SEO expert to get ranked for the first page for terms that will NEVER create sales for the business.

You can use Adwords to test those keywords, see if there is any traffic and see if the term has “Commercial Intent”.

What’s “Commercial Intent”?

Great question, “Commercial Intent”, implies that the term typed in the search engine by a searcher, has the possibility of creating a sale.  Here’s an example: “Cheap Flights to Hawaii” vs “Things to do in Hawaii”. We can assume that both terms are being used by someone planning to go on vacation or a trip to Hawaii.  However, “Things to do in Hawaii” has a very low “Commercial Intent”.  The searcher is browsing for information, she’s not looking buy anything.  She MIGHT buy something but it is NOT her intent.

But “Cheap Flights to Hawaii” has high “Commercial Intent”, the searcher is specifically looking for flights and upon finding one will probably book it, purchasing on the spot. Which terms would you want to rank for in Google?  Testing for commercial intent before committing to an SEO campaign can save thousands and make thousands.

3. Search Proof Your Business

If you master step 1 above and build a strong funnel, you never need to worry about Google updates. By creating a profitable funnel from purchased traffic you ensure you can always drive traffic to your site and convert it into real sales.

Many businesses rely on placing in the top position for Google. They never consider what will happen when and if Google delists them or gives them the Good Ole Google Slap.  Don’t let that happen to you, work with terms that are profitable with Adwords then use SEO to bring in additional leads.

Final Thoughts

If you think that placing high in the search engines is a benefit to your business, then Google Adwords is a must.   It will save you money, time and fix holes in your sales funnel.  This allows you to find the most profitable terms and guarantees traffic to your website no matter what changes occur to how Google decides to ranks sites.

Have any friends?

Do know a small business person or real estate agent that you think could use some help with Adwords.  Pass this article along to them.

They’ll love you for it and you’ll help us help more people!  Together we can save the world one business at a time!  Just kidding.

Don’t forget to comment. I’d love to know what questions you have!

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